Ford Meets Conditions; AFA Suspends Boycott

The following was published by American Family Association founder and chairman Donald Wildmon. Congratulations to AFA for holding Ford accountable through determined grassroots action. Ford executives’ willingness to alienate millions upon millions of pro-family consumers to pander to a tiny, vocal homosexual minority was a marketing mishap from the beginning:

Don Wildmon writes:

I have some good news for you! AFA is suspending its two year boycott of Ford Motor Company. The conditions of the original agreement presented in fall 2005 have been met. We reached the conclusion that Ford had met the conditions of the agreement based on monitoring for several months. Individuals are free to purchase Ford vehicles again.

Your support of the boycott played a key role in convincing Ford to cease its significant support of the homosexual agenda. During the 24 months the boycott was in effect, Ford sales dropped an average of 8% per month. The boycott was not entirely responsible for the drop in sales, but it played a very significant role.

A total of 780,365 individuals signed AFA’s Boycott Ford petition.

The original agreement contained four items:

• Ford would not renew current promotions or create future incentives that give cash donations to homosexual organizations based on the purchase of a vehicle.
• Ford would not make corporate donations to homosexual organizations that, as part of their activities, engage in political or social campaigns to promote civil unions or same-sex “marriage.”
• Ford would stop giving cash and vehicle donations or endorsements to homosexual social activities such as Gay Pride parades.
• Ford would cease all advertising on homosexual Web sites and through homosexual media outlets (magazines, television, radio) in the U.S. with the exception of $100,000 to be used by Volvo. The Volvo ads would be the same ads used in the general media and not aimed at the homosexual community specifically.

A few minor issues remain, and we will continue to bring these to the attention of Ford. But basically Ford has met the terms of the agreement. We are therefore suspending the boycott.
Thank you for caring enough to get involved. If you feel our efforts are worthy of support, would you consider making a small tax-deductible contribution? Click here to make a donation [to AFA].

Sincerely,

Donald E. Wildmon, Founder and Chairman American Family Association