General Mills Comes Out Against Minnesota Marriage Amendment, Cites ‘Inclusion’

TAKE ACTION: Contact General Millis through their online form HERE or:

By Phone: call 1-800-248-7310 between (7:30 a.m.-5:30 p.m. CT, weekdays)
By Fax: 1-763-764-8330.
By Letter: their mailing address:

General Mills, Inc.
P.O. Box 9452
Minneapolis, MN 55440


Remember when Big Business was conservative and was protested by hippies and leftists? Well now, socially speaking, corporate titans are siding with the Left against historic Judeo-Christian values — and God-fearing Christians and Jews are chiding the soulless, capitalist sellouts. The latest Behemoth to kick the Creator to the curb is General Mills — seemingly right up there with apple pie and motherhood as a symbol of American wholesomeness, but no more.

General Mills is maker of these iconic breakfast cereals:

Cinnamon Toast Crunch
Fiber One
Lucky Charms

In bowing to the revolutionary, homosexualist redefinition of marriage, the cereal giant has had to re-invent morality itself. Thus it employs the same sanctimonious Diversity Doublespeak as all social leftists who — no matter what destructive policies they pursue — pat themselves on the back for being on the side of “progress.” How telling that a company like General Mills is now serving up the pablum of “inclusion” to justify its immoral turn.

General Mills boasts that its goal “is to be among the most socially responsible food companies in the world.” Memo to General Mills: promoting homosexuality (linked disproportionately to disease and dysfunction) as normative behavior — to the point of undermining natural marriage — is not “socially responsible” but rather the opposite, even though it earns plaudits from the usual morally-challenged suspects. (See this biased “Wikipedia” entry which, sounding like a press release for the National Gay and Lesbian Task Force, notes that General Mills “received positive feedback for its stand [against the Minnesota marrriage amendment] which is expected to attract people to its global workforce.”)

Apparently General Mills’ executives, like those at Starbuck’s and other mega-corporations, are betting that more American consumers are FOR the sexual sin of homosexuality than against it. Time will tell if they are right, but regardless, corporate profits do not dictate moral Truth.

There are now far too many pro-homosexuality major corporations for us to declare this offender versus that offender a boycott target — so pro-family consumers can make their own purchasing choices. As for me, I will hesitate before buying a box of Wheaties or Cheerios, if only to strike a small, lonely blow for what’s right.

Besides, Aldi does a pretty good rip-off of Cheerios and Wheaties. — Peter LaBarbera, AFTAH


LifeSiteNews reports:

Bye Bye Cheerios?: General Mills announces support for gay ‘marriage’

By Thaddeus Baklinski

ST. PAUL, Minnesota, June 15, 2012 ( – Minnesota-based food giant General Mills has publicly come out in opposition to a proposed constitutional amendment banning same-sex marriage in Minnesota.

Currently same-sex “marriage” is against the law in Minnesota. However, in November, Minnesotans will vote on the amendment which would insert the true definition of marriage in the state constitution…

According to a post put up Thursday, June 14 on the General Mills company blog by Ken Charles, vice president of global diversity and inclusion, “General Mills CEO Ken Powell on Wednesday addressed 400 local gay, lesbian, bisexual, and transgender professionals and announced that the company opposes the amendment.”

“While General Mills doesn’t normally take positions on ballot measures, this is a business issue that impacts our employees,” Charles said in his post. “I am proud to see our company join the ranks of local and national employers speaking out for inclusion…”

Brian Brown, president of the National Organization for Marriage (NOM), a major advocate for the marriage amendment, blasted the General Mills Corporation for effectively declaring a “war on marriage” with its own customers.

“Marriage as the union of one man and one woman is profoundly in the common good, and it is especially important for children,” said Brown.

“General Mills makes billions marketing cereal to parents of young children. It has now effectively declared a war on marriage with its own customers when it tells the country that it is opposed to preserving traditional marriage, which is what the Minnesota Marriage Protection Amendment does.” … [LifeSiteNews article continues HERE]

This article was posted on Monday, June 18th, 2012 at 11:38 pm and is filed under "Civil Unions" & "Gay Marriage", "Civil Unions" & "Gay Marriage", "Sexual Orientation"/"Gender Identity" and the Law, Biblical Truth, Boycotts -- Pro-Natural-Family, Corporate Promotion, General Mills, Minnesota, News, Redefining Morality. You can follow any updates to this article through the RSS 2.0 feed.

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